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The Les Rois Mages agency was founded in 2004 to provide companies and other organisations with the means to operate with increased effectiveness in a world that has become more complex politically, economically and socially. Its founder, Claudine Pons, is a media specialist with expertise in the field of commercial communication – internal and external. As head of communications for the publishing group Express-Expansion, she created groundbreaking events like the Expansion Forum (Forum de l'Expansion) and the Directors' Summits (Sommets des Dirigeants), which brought together European economic, political and intellectual leaders to debate economic, social and intellectual issues.
The services offered by Les Rois Mages are multi-faceted. They comprise the widest variety of communication tools, the organisation of specially-designed events, and the deployment of the latest means of image creation. At the same time, priority is given to the content of the message, over and above fashion and trend.
The strength of Les Rois Mages is in tailoring its solutions to the smallest details of its clients' needs. This is achievable because of the wide experience and diverse backgrounds of its team: journalists, communications and media specialists, creative artists, graphic designers, experts in video and political comunication, specialists in the concept and organisation of events, writers, philosophers, economists…
Our thanks to Eric Lefeuvre for his photographs of the agency.
Claudine Pons, associate founder
Caroline Pierret, head of the Publications and Seminars department
Erik Orsenna, honorary State Advisor, economist, writer and member of the Académie Française.
The Partners of Les Rois Mages
François Roche, Les Ateliers de la Volga et du Don Réunis
François Roche is a journalist and researcher. He is the editorial director of the daily La Tribune, and former chief editor of Expansion magazine and of the French and Russian editions of the American magazine Foreign Policy. The Combined Workshops of the Volga and the Don produce analytical documents and newsletters and organise seminars in a number of emerging economies such as Russia, Central Asia, India, China and Brazil. François Roche works with Les Rois Mages in the design and production of published material and events in France and abroad.
Laurent Combalbert, Ulysceo
Laurent Combalbert, of the French national police, holds a diploma from the National Academy of the FBI and for many years was the officer who acted as negotiator for RAID, the rapid response wing of the national police force. He then joined an international group as associate director in charge of crisis situations before founding Ulysceo, a firm that assists companies in unconventional crisis situations, both in France and abroad. It employs a number of consultants who specialise in the ways to approach and solve complex situations. Certain missions undertaken by Les Rois Mages involve the participation of Ulysceo.
Hugues Amourette, Daccodaktion
For more than twenty years, Hugues Amourette held posts of responsibility within government and parliament. Between 1993 and 2008 he was successively parliamentary advisor to Alain Carignon, Minister of Communications, then to Nicolas Sarkosy, Minister of the Budget and government spokesman. Following this, he became assistant bureau head and parliamentary advisor to Jean Arthuis, Minister of the Economy and Finance, then foreign relations advisor to Christian Poncelet, President of the Senate. Hugues Amourette founded Daccodaktion in 2008 and assists Les Rois Mages mainly in missions involving influence.
Nicolas Laustriat, Poleetic
Nicolas holds a diploma from the CESI (a training institute), and is a multimedia designer and integrator. After being freelance for some time, he joined Equancy, a strategic consultancy firm specialising in marketing and communications, where he set up a new communications strategy for Lafarge.
He became independent again in 2006 and built up such a reputation for expertise that, in 2009, whilst continuing his activity as a consultant, he joined CEGOS as a trainer in WEB2.0 modules and in web design management and referencing.
Nicolas advises major clients on the maximisation of their Internet use (good practice, information sharing, crisis management, etc.) and heads of companies desirous of grooming their e-reputation.
The agency teams
Antoine Bayle, Publications and Seminars
Antoine studied journalism and communication and worked for several publications in the Le Parisien and Lagardère group. He joined Les Rois Mages in 2008 as part of its publications and seminar operations.
Dawn Bellino, Events and Public Relations
Dawn Bellino is Anglo-American and holds a degree in applied linguistics from the University of Sussex. She was in charge of event management for two multinationals for 18 years. Among other things, she organised various conventions and seminars both in France and abroad for Bouygues Construction, the French Post Office, Oracle, Rothschild's, Philip Morris and Nouvelles Frontières, before joining Les Rois Mages in 2008.
Paul Bouchayer, Consultancy and Strategy
Paul Bouchayer has both a legal and a commercial background. He has held positions of responsibility in the fields of risk capital and consultancy in strategic marketing and communication. He joined Les Rois Mages in 2006 to develop the strategic consultancy operations of the agency.
Vanessa Boyer, Events and Public Relations
With a qualification from the Toulouse School of Higher Studies in Commerce, Vanessa Boyer acquired her first work experience in Argentina. She held several positions of responsibility, notably as head of production at the Teatro San Martin in Buenos Aires. After returning to France, she took up a post as administrator for a theatre company before joining Les Rois Mages in 2005. She runs the events and public relations operations of the agency.
Laurent Brossard, Director of Operations and Development
With over twenty years experience in event management, notably when he was head of operations for Priximages at the CNIT in La Défense, he also has a wide experience in filming for cinema and television. He joined Les Rois Mages in 2007 where he is in charge of development and event management.
Carl Jourdain, Operations and Development Project Manager
After a long experience as stage manager in television, Carl spent a number of years working in the production of television series (Reservoir Prod, Antipodes, Carson Prod…). By joining Les Rois Mages, Carl adds his experience to events production within the agency.
Pierre-Edouard Builly, Media and Influence
Pierre-Edouard Bully holds qualifications in history from EHESS (the School of Higher Studies in Social Sciences) and in political science from the University of Paris (Panthéon-Sorbonne). After being parliamentary assistant to a French euro-MP, he joined Les Rois Mages in 2009 as part of the Media and Influence department.
Benoit Carles, Design and Creation
Benoit Carles comes from Toulouse and is a designer with an interest in all aspects of design: calligraphy, script, musical production and composition… He was first trained in calligraphy and typography before entering the world of music as a journalist, music programmer, and as a record and videoclip producer. He joined Les Rois Mages in January 2007 where he supervises all the concept and design aspects of operations. He is also a DJ and music reviewer for the radio programme « Electron Libre » on France Inter.
Marion Furé, Media and Influence
Marion Furé has a degree from Paris Institut Supérieur de Communication. After a first experience working at the P&R agency, Hopscotch, Marion Furé joined Les Rois Mages to develop the Media part of the Media & Influence department..
Guillaume Menet, Media and Influence
Guillaume Menet studied science and obtained a masters in molecular biology before becoming interested in company management and doing a degree in management. He began his professional career with Oréal. With Les Rois Mages, he coordinates missions concerning influence as well as media relations. He designs and manages press relation strategies for agency clients.
Les Rois Mages has five departments: Consultancy and Strategy, Events and Public Relations, Media and Influence, Publications and Seminars, Concept and Creation. Through this Internet site, you can find out about different skills of the agency and its team and read about some of the projects the agency has worked on. If you click on the underlined words, you will find a few literary surprises, humble offerings from Les Rois Mages – The Three Wise Men…
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